{"id":51068,"date":"2025-04-10T16:20:24","date_gmt":"2025-04-10T14:20:24","guid":{"rendered":"http:\/\/bbk-bbkeus-dev-781687585.eu-west-1.elb.amazonaws.com\/campanas\/el-precio-a-pagar\/"},"modified":"2025-06-25T16:31:47","modified_gmt":"2025-06-25T14:31:47","slug":"el-precio-a-pagar","status":"publish","type":"campana","link":"http:\/\/bbk-bbkeus-dev-781687585.eu-west-1.elb.amazonaws.com\/en\/campaigns\/el-precio-a-pagar\/","title":{"rendered":"The price to pay"},"content":{"rendered":"

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What is the true cost of what we buy?<\/strong><\/p>\n

\u00abThe Price to Pay\u00bb is an initiative that analyses the social, environmental and economic consequences of our consumption model. Through a powerful and impactful message, the BBK Banking Foundation is driving a debate on corporate social responsibility, sustainability and the need for a paradigm shift towards sustainable development.<\/p>\n

A price is much more than just a number on a label. Behind every product or service there is a story of workers, raw materials, regulations and transparency. But when the price is set ignoring these factors, another hidden cost arises: the price we pay as a society.<\/p>\n

This campaign is launched to raise awareness about sustainable competitiveness and the need to promote responsible business practices that ensure a level playing field, respect for the environment and fair trade. As a symbol of this message, the campaign represents the collapse of the Vizcaya Bridge, reflecting the impact of a system that prioritizes immediate benefit over real progress.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

The price<\/strong><\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>The price we see.<\/strong> <\/span><\/a><\/h4><\/div>
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The first price is the one we know: a figure that represents not only money, but also quality, decent working conditions and respect for the environment. A competitive and sustainable price ensures:<\/p>\n