{"id":34431,"date":"2024-11-04T13:40:23","date_gmt":"2024-11-04T12:40:23","guid":{"rendered":"http:\/\/bbk-bbkeus-dev-781687585.eu-west-1.elb.amazonaws.com\/historias\/mikel-berasategi\/"},"modified":"2026-05-11T10:27:58","modified_gmt":"2026-05-11T08:27:58","slug":"isabel-abascal","status":"publish","type":"historia","link":"http:\/\/bbk-bbkeus-dev-781687585.eu-west-1.elb.amazonaws.com\/es\/historias-bbk\/isabel-abascal\/","title":{"rendered":"Isabel abascal"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>Compostree nace del compromiso personal de Isabel Abascal por dejar una huella positiva en la naturaleza.<\/strong><\/p>\n<p>Tras a\u00f1os en el sector de la consultor\u00eda, un d\u00eda, en una plantaci\u00f3n de \u00e1rboles con su hijo, descubri\u00f3 que para proteger los \u00e1rboles se estaban utilizando tubos de pl\u00e1stico. Esa contradicci\u00f3n encendi\u00f3 su prop\u00f3sito. \u201cQueremos reforestar para frenar el cambio clim\u00e1tico, pero lo estamos haciendo mal\u201d, afirma Isabel.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-58143 size-full\" src=\"http:\/\/bbk-bbkeus-dev-781687585.eu-west-1.elb.amazonaws.com\/wp-content\/uploads\/2024\/11\/Compost-tree.jpeg\" alt=\"\" width=\"640\" height=\"380\" srcset=\"http:\/\/bbk-bbkeus-dev-781687585.eu-west-1.elb.amazonaws.com\/wp-content\/uploads\/2024\/11\/Compost-tree-200x119.jpeg 200w, http:\/\/bbk-bbkeus-dev-781687585.eu-west-1.elb.amazonaws.com\/wp-content\/uploads\/2024\/11\/Compost-tree-300x178.jpeg 300w, http:\/\/bbk-bbkeus-dev-781687585.eu-west-1.elb.amazonaws.com\/wp-content\/uploads\/2024\/11\/Compost-tree-400x238.jpeg 400w, http:\/\/bbk-bbkeus-dev-781687585.eu-west-1.elb.amazonaws.com\/wp-content\/uploads\/2024\/11\/Compost-tree-600x356.jpeg 600w, http:\/\/bbk-bbkeus-dev-781687585.eu-west-1.elb.amazonaws.com\/wp-content\/uploads\/2024\/11\/Compost-tree.jpeg 640w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>As\u00ed empieza una etapa de investigaci\u00f3n y aprendizaje donde detecta un nicho claro: proteger \u00e1rboles sin generar residuos. Inspirada por la sostenibilidad real, desarrolla un protector 100% compostable hecho de almid\u00f3n de ma\u00edz y fibras vegetales. Su objetivo es contribuir a la regeneraci\u00f3n del planeta sin comprometer el futuro.<\/p>\n<p>\u201cEmprender es una aventura diaria\u201d, dice Isabel. Pasar del mundo corporativo a lanzar una idea desde cero fue un salto lleno de incertidumbre, pero tambi\u00e9n de crecimiento. Gracias al impulso de BBK Ekin, Compostree ha podido avanzar con acompa\u00f1amiento, apoyo t\u00e9cnico y visibilidad, consolid\u00e1ndose como una soluci\u00f3n alineada con la econom\u00eda circular y el impacto social.<\/p>\n<p>Su historia demuestra que los peque\u00f1os gestos pueden impulsar grandes transformaciones, y que proteger los bosques tambi\u00e9n implica cuidar los m\u00e9todos con los que lo hacemos. Compostree es su granito de arena: una apuesta innovadora, local y responsable para reforestar cuidando el entorno desde el origen.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":57887,"template":"","categoria-historia":[437],"class_list":["post-34431","historia","type-historia","status-publish","has-post-thumbnail","hentry","categoria-historia-empleo-y-emprendimiento"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Isabel abascal - BBK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/bbk-bbkeus-dev-781687585.eu-west-1.elb.amazonaws.com\/es\/historias-bbk\/isabel-abascal\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Isabel abascal - 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