{"id":57158,"date":"2026-04-30T10:58:38","date_gmt":"2026-04-30T08:58:38","guid":{"rendered":"http:\/\/bbk-bbkeus-dev-781687585.eu-west-1.elb.amazonaws.com\/?p=57158"},"modified":"2026-05-21T08:57:36","modified_gmt":"2026-05-21T06:57:36","slug":"etxekooking-el-culmen-del-recorrido-de-bbk-kuna-para-repensar-el-futuro-de-la-alimentacion","status":"publish","type":"post","link":"http:\/\/bbk-bbkeus-dev-781687585.eu-west-1.elb.amazonaws.com\/es\/etxekooking-el-culmen-del-recorrido-de-bbk-kuna-para-repensar-el-futuro-de-la-alimentacion\/","title":{"rendered":"Etxekooking, el culmen del recorrido de BBK Kuna para repensar el futuro de la alimentaci\u00f3n"},"content":{"rendered":"

En BBK Kuna hemos dedicado el a\u00f1o 2025 a reflexionar, junto a la ciudadan\u00eda, sobre uno de los grandes retos de nuestro tiempo: la alimentaci\u00f3n. C\u00f3mo comemos, qu\u00e9 impacto tiene en nuestra salud, en el territorio y en nuestra forma de relacionarnos es una cuesti\u00f3n clave para construir futuros m\u00e1s sostenibles y cohesionados en Bizkaia.<\/p>\n

Como cierre y culminaci\u00f3n de este recorrido, nace Etxekooking, un movimiento impulsado desde BBK Kuna que pone el foco en nuestros hogares como espacio de transformaci\u00f3n. Enmarcado en la iniciativa Habitantes del Futuro, el proyecto se apoya en un proceso de escucha activa a la ciudadan\u00eda y en las conclusiones del estudio El Futuro de la Cocina<\/em>, liderado por Braulio G\u00f3mez, profesor de Ciencia Pol\u00edtica de la Universidad de Deusto. Un trabajo desarrollado a lo largo de 2025 que nos ha permitido identificar aspiraciones compartidas y tendencias claras en torno a la cocina, la alimentaci\u00f3n y el bienestar en Bizkaia.<\/p>\n

La cocina casera como valor cultural y social<\/strong><\/h3>\n

Los resultados de este proceso son claros: existe una voluntad mayoritaria de recuperar el valor de la cocina casera. M\u00e1s del 61 % de la poblaci\u00f3n considera importante cocinar en casa como forma de preservar la cultura gastron\u00f3mica vasca, parte esencial de nuestra identidad y tradici\u00f3n. Estas inquietudes son especialmente visibles entre las generaciones m\u00e1s j\u00f3venes, que muestran una mayor conciencia sobre la salud, la sostenibilidad y el impacto de la alimentaci\u00f3n en el entorno.<\/p>\n

Etxekooking, volver a los fogones desde BBK Kuna<\/strong><\/h3>\n

Desde BBK Kuna concebimos Etxekooking como una invitaci\u00f3n a volver a los fogones con orgullo, a redescubrir el placer de cocinar y a entender la cocina dom\u00e9stica como un acto de cuidado hacia las personas y hacia el territorio. A trav\u00e9s de este movimiento queremos poner en valor la cocina hecha en casa como una herramienta clave para fortalecer nuestra cultura gastron\u00f3mica, preservar conocimientos y recetas tradicionales y promover h\u00e1bitos de vida m\u00e1s saludables y sostenibles.<\/p>\n

Bajo el paraguas de Etxekooking, impulsamos y acogemos iniciativas que fomentan una alimentaci\u00f3n m\u00e1s consciente, desde la elecci\u00f3n de ingredientes de proximidad hasta la forma de cocinar y compartir los alimentos. Cada hogar se convierte as\u00ed en un espacio desde el que influir positivamente en el entorno, apoyar a los productores locales y reforzar los lazos comunitarios.<\/p>\n

El recetario intergeneracional: legado compartido<\/strong><\/h3>\n

Como parte de este movimiento, desde BBK Kuna hemos impulsado un recetario intergeneracional que une a personas j\u00f3venes, mayores y chefs con un objetivo com\u00fan: adaptar recetas tradicionales a la vida actual. El resultado son siete recetas con procesos m\u00e1s simples y tiempos reducidos que permiten preservar el legado gastron\u00f3mico vasco y facilitar que la cocina casera siga viva en el d\u00eda a d\u00eda.<\/p>\n

Activar futuros desde lo cotidiano<\/strong><\/h3>\n

Etxekooking es una muestra de c\u00f3mo, desde BBK Kuna, entendemos la innovaci\u00f3n social: como algo que nace de lo cotidiano y se construye de manera colectiva. Este proyecto, que pone el broche final al a\u00f1o 2025, refuerza nuestro compromiso de seguir generando espacios de colaboraci\u00f3n y co-creaci\u00f3n junto a la ciudadan\u00eda, las familias, los centros educativos, los productores locales y las empresas de Bizkaia.<\/p>\n

Porque el futuro de la alimentaci\u00f3n no se construye de forma individual. Desde las cocinas de nuestros hogares podemos mejorar nuestra salud, cuidar el planeta y fortalecer una Bizkaia m\u00e1s cohesionada, sostenible y preparada para los retos del ma\u00f1ana.<\/p>\n<\/div>

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