Kategoriak
People and Society

We promote equality and inclusion as pillars of sustainable competitiveness in Bizkaia

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We have shared a fundamental day marked by social commitment and strategic development within the framework of BBK ESG Hub Cámarabilbao. This meeting, which brought together various organizations at Cámarabilbao, served to delve deeper into how equality and inclusion are essential factors within the Social (S) component of ESG criteria, establishing themselves as key elements to increase the competitiveness of both companies and our own territory.

The event began with a welcome speech by the President of the Sustainability Commission of the Bilbao Chamber of Commerce, Mikel Huizi, who highlighted that a cohesive society is always wealthier and more resilient. Subsequently, Leire San-Jose, Professor of Finance at the University of the Basque Country and researcher at the ECRI group, addressed the role of sustainability in business management, underlining the importance of making the social value generated visible beyond financial results.

A Firm Commitment Through Inclusive Employment

Our colleague Oihane Aldaiturriaga, Head of Employment and Entrepreneurship at BBK, took part in the talk titled “Diversity in your company, an opportunity to grow” to explain how we actively help organizations take concrete steps toward social transformation through Inclusive Employment.

Through this project, we act as a bridge toward a more equitable labor market, normalizing the hiring of people with disabilities and migrants in Bizkaia companies. This is a comprehensive proposal where we bring real value to companies that decide to join the change through a process guided by specialized social entities.

This initiative accompanies human resources teams in all their phases:

  • Analyzing job needs and selecting candidates.

  • Providing training and raising awareness among workforces to ensure optimal adaptation.

In addition to this specialized advice, the program incentives hiring with financial aid of up to €6,000 for organizations incorporating professionals from these groups for the first time. This facilitates compliance with legal regulations while boosting tax benefits, corporate reputation, and alignment with the 2030 Agenda.

The meeting continued with a panel discussion where real experiences and guidelines from companies in our region were shared. The debate featured insights from Iraia Zornoza (Lantegi Batuak), Yolanda Madariaga (Biolan), Cristina Aldamiz-Echevarria (Alkora País Vasco), Almudena Quintanilla (Zurtek), and María Seisdedos (Cafés Baqué). They all agreed on the need to transform good intentions into strategic decisions within organizations.

Alliances to Connect Talent with Real Opportunities

The closing of the event was led by Oihane Aldaiturriaga herself, who reminded attendees that there is no better social policy than quality employment as a guarantee of progress and well-being for citizens. In her conclusions, she pointed out the importance of having allied companies that connect talent with real opportunities, and highlighted the role of BBK ESG Hub Cámarabilbao as the ideal space to drive competitiveness based on diversity and social cohesion.

About BBK ESG Hub Cámarabilbao

This pioneering project, led by BBK in alliance with the Bilbao Chamber of Commerce and in collaboration with Petronor, was born with the purpose of accompanying Bizkaia’s business fabric toward a sustainable management model. Through this plural and practical forum, we offer personalized diagnostics, training, and tailored tools so that organizations can successfully face the challenges posed by current and future regulations, achieving a positive social impact in our territory.

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Kategoriak
People and Society

¿Tienes más de 55 años y mucho que aportar? Descubre esta propuesta de ocio activo

¿Estás jubilado o tienes más de 55 años y buscas espacios en los que continuar aprendiendo, construyendo nuevas relaciones  y aportando a tu entorno? BBK te invita a descubrir BBKSasoiko,  en la calle Ronda. Un centro que nace como una alternativa para todas aquellas personas mayores que mantienen sus inquietudes intactas y sienten el impulso de vivir un envejecimiento activo.

¿Qué vas a encontrar allí­? BBKSasoiko no es un centro de personas jubiladas. Es un espacio fí­sico, que se extiende también al entorno online, en el que las personas de más de 55 años se organizan para aprender y para disfrutar con aficiones comunes. Personas que, además, quieren devolver parte de lo que reciben a la sociedad de una manera u otra, tal como explican algunos de las y los sasoikotarrak seniors que están impartiendo actualmente  los talleres de brecha digital por los que  han pasado ya cerca de 100 personas, o los grupos observatorio, centrados en el estudio de la participación de personas adultas mayores en las asociaciones del territorio, entre otros.

Nuevos perfiles, nuevas necesidades

Que nuestra sociedad envejece no es ningún secreto. Según datos de 2020, en Bizkaia el 23% de la población es mayor de 65 años. El 58,2% son mujeres y el 41,8% hombres.  La evolución es cuantitativa y también cualitativa.  El perfil de las personas que abandonan su etapa laboral y acceden a la etapa de jubilación, ha ido cambiando con los años. Cada vez más, las personas afrontan esta nueva etapa como una oportunidad de aprender y hacer cosas que, durante su vida laboral, han debido posponer por distintas razones. De hecho, este grupo de población vasca es el más satisfecho con su tiempo de ocio: le ponen una nota de 7,76 entre los 35 y 49 años se valora con un 6,09.

En los años 70, la Fundación BBK fue pionera a la hora de poner en marcha los centros y hogares para personas jubiladas en el territorio. Pero las nuevas generaciones de mayores, activas, con inquietudes, mejor formadas y diferente mentalidad buscan nuevas alternativas de valor para su tiempo de ocio.

En ese contexto nace BBKSasoiko, que quiere dar  una respuesta innovadora a las necesidades de participación de las personas mayores del siglo XXI y contribuir a combatir los estereotipos negativos que la sociedad tiene sobre las personas de edad. La propuesta de BBKSasoiko tiene en cuenta los pilares del envejecimiento activo: salud, participación, seguridad y aprendizaje a lo largo de la vida. Sin descuidar el resto de elementos, se centra, de forma preferente, en la promoción de la participación social, junto con el aprendizaje a lo largo de la vida. ¿Por qué no aprovechar la jubilación para participar en nuevos proyectos y adquirir las habilidades necesarias para desarrollarlos? Es un momento perfecto.

En BBKSasoiko buscamos personas que quieran participar en grupo, que estén abiertas a aprender y a recibir de los demás, pero también a dar a los demás un poco de sí­ mismas. Personas que creen que hay que dar una respuesta diferente a la oferta y a las necesidades de esta nueva etapa que se abre en la vida, llena de oportunidades, explican desde el centro.