BBK awareness campaigns
Art, creativity and innovation to raise social awareness. Through powerful visual and emotional messages, our campaigns invite reflection on the great social, environmental and economic challenges of today. We seek to mobilize citizens towards a more just and sustainable model, using the transformative power of culture to inspire change.
Campaigns
2025
The transformative power of decisions
10 years of decisions that mark the future. This campaign celebrates a decade of courageous decisions, highlighting the social, cultural and economic impact of the BBK Banking Foundation.
2024
The price to pay
What hidden cost is behind what we buy? A campaign that invites us to reflect on the real impact of our consumer decisions and to make the social, environmental and economic consequences that we often do not see on the label visible.
2023
Kolapso
Are we bringing the planet to its point of no return? An artistic intervention that reflects the pressure we all exert on the world we inhabit, inviting us to reflect on the impact of our daily decisions before it is too late.
2022
Bihar: Choosing tomorrow
What future are we choosing with our decisions? A living sculpture that emerges and sinks with the tide of the estuary to represent how our daily actions condition the world that will be inherited by the next generations.
2020
Let’s make it count
Are we measuring what really matters? A campaign that drives a new understanding of progress based on people’s well-being, not just economic figures.
2019
Invisible loneliness
What if the hardest thing was not to die in loneliness, but to live it? A hyperrealistic sculpture in the heart of Bilbao forced us to face an unspoken reality: unwanted loneliness.
Agenda